Esgtrogen Farms is a company that produces Egstro-chickens, genetically modified chickens that produce a cocktail of gonadotropins in their egg whites. These Egstro-eggs are sold at your local grocery store in a 12-count egg carton. The product is marketed towards women who are trying to ovulate more frequently, whether they've been trying to get pregnant, or make a living as egg donors for the fertility industry. "One egg a day is the fertility way."
The goal of the project is to draw a connection between women and chickens as raw commodities for the biotech industry, as well as perform ways in which women are targeted for bio-consumerism. What is the rhetoric and imagery used in birth management products? Moreover, as avian transgenic technologies become further researched, is it possible to imagine a confluence of the chicken-agro industry and the pharmaceutical industry? In the commercial, farm product language such as"farm-fresh, all-natural" and pharmaceutical caution language such as "this product does not protect against HIV and STDs" are combined together. Egstro-eggs may cause ovarian cancer, but at least they come from happy, healthy, cage-free chickens.