The Anticipatory Organization™ Model, created and developed by Daniel Burrus and Burrus Research, Inc., has changed how many of the world’s most successful businesses plan their future and accelerate growth.
Accurately predicting change is key to innovation and business longevity. Simply reacting to change is regressive—it leaves success to chance. Just look at Blackberry, Dell, HP, and Sony. Many great companies saw their lights dim in the face of a rapidly evolving market.
The Anticipatory Organization Model™ provides a process for accurately anticipating change in four areas:
Understanding directional changes in your industry will enable you to better identify market certainties. Are you faced with cyclical change (such as seasonal or economic cycles)? Or linear change (such as the shift to mobility, virtualization, and advanced cloud services)? Knowing the difference can give you a powerful window to the future. As you learn to recognize technology’s multitude of HARD TRENDS, you will learn to anticipate and profit from them.
Jump ahead with lower risk using the certainty of Hard Trends. Learn to see what’s next before the competition. Tip the odds in your organization’s favor.
Suppose instead of trying to meet your customers’ expectations, you could anticipate their needs. To create the best products and provide the best services, a company must correctly gauge what trends, environments, and situations will address their customers’ current and future unmet needs.
Discover how to rise above the competition by predicting what your customers will need before they need it—and providing them with a solution at just the right time.
Tie your solution into the HARD TRENDS that will shape your customers’ future.
Certainty brings a high level of confidence. Use that confidence as a powerful closing tool.
Hurdle over sales obstacles by anticipating and solving problems before your customers can identify them.
The most exciting part of active anticipation is being able to identify and capitalize on new business opportunities. Learn how to keep your business ahead of the curve, and maintain a healthy advantage over your competitors.