As bike people it's easy to get caught up in our own hype. We all want shiny new stuff, but there's more to this sport than the latest-and-greatest. This Christmas lets be thankful for all friends, all trails, and all bikes.
See you in the mountains, and Love the Ride.
-Rocky Mountain Bicycles
Starring Jason Lucas as Himself, and Brett Tippie as Santa.
Written by Matt Dennison and Kaz Yamamura.
Cinematography and editing by Matt Dennison.
Narrated by Alex Farnham.
Special thanks to Wendy Dennison, Leo Zuckerman, Zac Moxley, and Cyrel Gonzales.