TRIX & TRAX, recently recognized as one of the ten finalists of the 2010 MIPTV´s Content 360 "Next Generation Audience Engagement" contest, leverages action sports and music to target broad audiences worldwide.

By our definition, "TRIX" is anyone who performs tricks on skateboards, bmx bikes or rollerblades and "TRAX" is anyone who composes, mixes or creates his/her own music.

In our format, duos composed of one "TRIX" and one "TRAX" must work together as a team to get recognition and move ahead across multiple platforms that convert a local experience into a mass media attraction.

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