Spring 1947. The long struggle of WWII was over. But just as the world began to enjoy the peace it had earned, a new conflict erupted when children across the land rose to fight for their birthright---the five cent candy bar.
THE FIVE CENT WAR is the incredible story of a 1947 revolt by children against a rise in chocolate bar prices from five to eight cents. Sparked in a sleepy town, the protest proved as addictive and heart-warming as chocolate itself - igniting a campaign that swept across the nation.
For one hot summer, mini-malcontents played David against corporate candy Goliaths --until cold war hysteria intervened to arrest their sweet-toothed quest. The kids' national boycott of more expensive candy was no laughing matter for stunned proprietors who watched their sales fall eighty percent overnight. Child pickets besieged storeowners with whistles, armbands and placards bearing slogans like "Don't be a Sucker! Don't Buy 8 Cent Bars!" In one city, the legislature was shut down when hundreds of children swarmed its hallowed halls demanding the return of nickel bars.
Cheaper candy, some thought, was just the first step on the path to communist tyranny. Such cold war paranoia defused public support for the children. Cowed by allegations of communist involvement, grown-ups worked to short-circuit the drive for the nickel bar. As similar scenes were replayed nationwide, the demoralized movement melted away like chocolate in the summer sun. Bedtime had come early for the nickel bar war.