Brand expert Denise Lee Yohn reads a brief excerpt from Chapter 3 of her new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. Learn about PIRCH, a high end appliance and fixtures retailer, and how it demonstrates the Great Brands Sweat the Small Stuff in the customer experience.
Learn more: http://deniseleeyohn.com/extraordinary-experiences
Buy the book: http://www.amazon.com/dp/B016NO07E0
