Bronze - Young Glory 2015-2016 / 4th round (category: professional)
Copywriter: Julien Raimbault - Art director: Eric Sangarné.
The brief: Let's raise funds for our public schools.
By Paul Maco / Owner, Apollo Studios.
With more and more students needing extra-attention (from being diagnosed with ADHD or other development disorders), and with cuts and shifts in funding affecting extracurricular activities and teachers alike, our public schools are in dire shape.
Create a new system or campaign that could be rolled-out by any public school or school board anywhere in the world. Format doesn’t matter, as long as it has the potential to raise funds. It could be a traditional campaign, an app, a game, a website or a social media campaign.