On the night of November 9, 2015 – FOX31 Denver gave its viewers an in depth look at what was happening to the city’s well-known ‘16th Street Mall’. It used to be a place where families enjoyed spending time – now they tend to stay away from it due to violence and drug use. Not only did we give viewers a look at it through a televised story, but we also brought them on a rare 30-minute LIVE behind the scenes tour of the mall via Facebook Mentions directly before our 9pm newscast.
This allowed viewers to ask questions and have them answered – as well as have a transparent view of the mall and our reporting process. There were no cuts here, just live, raw footage – with the Reporter, Kevin Torres, answering viewers’ questions.
Overall, the 30 minute live video allowed us to interact with our viewers in a way that wasn’t possible before. About 400 people commented and asked question and the live feed was viewed 5,185 times.