How To Add Fun To Traditional Labour
(as seen on

Performed by Kevin Lim, Camerawork by Daniel Tsou

In our daily lives, we do our shopping at the usual stores, buy a meal at our favourite fast food chain or visit our usual watering holes. We are rewarded by being loyal customers and we know when and how to get things at a cheaper price. Turning our attention online to social networking services like Facebook and LinkedIn, you’ll see the number of friends you have implicitly considered as a scoreboard, while the profile completion progress meter would look like feedback in the leveling process, all of which are game mechanics that tease our psychological urges. Casual games hosted on these platforms like Farmville and Mafia Wars are making us go back and play them every 30 minutes or so.

These forces, or what we refer to as game dynamics or mechanics, are what influence us into subconsciously performing actions or completing certain tasks. As usage and engagement becomes the focus of many technology services today, there is a demand and need to infuse game mechanics in these products.

Find out from Kevin Lim, our local friendly social cyborg and tech blogger at Theory is the Reason, on how to harness the addictive elements of video games and embed these game mechanics into a traditional system or product to make it fun and to encourage prolonged and frequent use.

Kevin has been experimenting with the concept of productive games in the classroom environment, by using Amy Jo Kim’s game mechanics as a means of steering user motivations. He has also been invited to present his research papers and also to speak at numerous corporate and academic conferences. Be sure not to miss him by registering for the Tertiary Tech Conference today!

Additional video resources:
Seth Priebatsch: The Game Layer on top of the World
Jesse Schell: When Games Invade Real Life

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