PARMIGIANI FLEURIER invited post graffiti artist André to create a unique set of 11 watches infused with his iconic style, for an exploration of his favorite themes: Love, Paris and New York.
It is within the unique ambiance of André’s own HOTEL AMOUR that he is explaining the concept behind those luxurious pieces which can only be acquired at COLETTE or PARMIGIANI new parisian boutique located on Palais Royal.
Based on the Tonda 1950 which concentrates the essence of Parmigiani Fleurier's style, the customisation of each piece goes beyond details and Haute Couture philosophy, with the pairing of straps created by the Atelier du Bracelet Parisien.
COLETTE - 213 Rue Saint Honoré - 75001 Paris
PARMIGIANI STUDIO - Galerie de Valois - 75001 Paris
Directed by Alexis DEFORGES
Edited by Gian DE FEO
Music by LENPARROT - Les yeux en cavale (2015)
Remix by MAETHELVIN