From this film’s conception, we and the client both agreed that nobody wants to be ‘sold to’. Once a marketer has done their job of getting a potential customer to the client website, the film should act as a ‘soft sell’ means of making potential customers aware of all amenities Dome Resort had to offer, which consequently will lead to bookings.
The client also wanted to sell themselves as a wedding ceremony/reception venue and the fact that they took special care in creating personalised tours for their valued guests.
Creatively speaking, we wanted to convey that no matter how the viewer may be feeling right now, once they have been pampered by the staff at Dome Resort, they will feel much better. This meant we would start of slow with mysterious undertones in order to capture the viewer’s attention, and finish on a feeling which left the audience with a warm fuzzy feeling towards the end. This approach would ultimately result in the maximum amount of contrast between the start and the end of the film.
A special thanks to Sepia Souls for beautifully scoring the soundtrack as well as everyone else involved.