Toledo is a great city, but on the days we shot there we had a lot of weather issues that prevented us from getting exactly the look we wanted for some of the shots. So, enter post production!
Here's a very shot video that shows before-and-after versions of a few key shots for the tv commercial. Some of the work we did included:
Selective Color Enhancement
Multi-exposure HDR Simulation
We used a variety of tools from Apple, Adobe, Imagineer Systems, and a ton of plugins from Red Giant, Trapcode, and so forth to make these shots happen.