Even with a non-unique product you can make your startup unique.
Take advices from Chris Hannaway, founder of Arctic Farm, and Jonas Åradsson, founder and partner of Boliga, on how to stand out from the crowd.
Chris Hannaway started Arctic Farm before he even finished college. The company just signed a deal with the UK's largest supermarket chain for the distribution of their frozen yoghurt product.
Jonas Åradsson, developer, is a co-founder of Boliga.dk, an internet real estate portal started in 2007 which is now one of Scandinavia's largest portals.
By Martin Kubert, firstname.lastname@example.org