The Liquor Distribution Branch operates 196 retail stores located throughout the province under the brand BC Liquor Stores and is one of the largest retailers in British Columbia. BC Liquor Stores serve more than 36 million retail customers every year.
BC Liquor hosts a survey for employees and management every year that tracks suggestions, growth, analytics, and census-like questions in order to improve their brand and impact as many people as possible. They wanted a video that would motivate everyone to take the survey by showing its value and just how easy
it is to take it.
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