Target, the mass retailer, has opened a new retail concept called Open House. It's a combination connected home lab and retail space -- very interactive and very cool -- but probably not a big money maker. Take a look at Target Open House. A Brand Experience Brief by Denise Lee Yohn.
More brand experience brief videos on new and interesting retail and restaurant concepts: deniseleeyohn.com/videos/brand-experience-briefs/
More from Denise Lee Yohn: deniseleeyohn.com