"Fear a bit less, live a bit more."
That's the translation of the family creed of Jameson Whiskey. Sine Metu. In this ongoing series Jameson Whiskey takes a look at the lives of people who live by this creed. When they came across custom bike builder Ties den Hartogh from The Wicked Customs they knew that had found a match. For their Movember campaign they commissioned Ties den Hartogh to build a special Jameson branded bicycle. This short film documents the origin of The Wicked Customs as well as the entire process of the Jameson branded bike.
Shot in glorious 4K. If anyone watches this film in its full glory let me know how it looks! I've got no 4K screen so I've got no idea.
Directed, Cinematography, Editing and Grading by:
Edwin van der Sande
Sigma 35mm 1.4
Nikon 105 Micro