Data integration involves capturing, integrating, and managing data across platforms. It’s a critical process when companies consolidate or merge databases or legacy systems in order to gain a more unified view of their contact data.
Parsing is the process of breaking down data into blocks or smaller chunks by following a set of rules so it can easily be managed. This makes it easier to identify each data type and put it in the right fields. Melissa Data’s RightFielder Object does this and more.
RightFielder is an API that utilizes powerful entity recognition and identification algorithms to extract contact information from free form or un-fielded textual data. It analyzes the input data, recognizes where fields begin and end – and assigns the contents to the correct output property.
Learn more at melissadata.com/parse