1 Heart 1 Tree is a monumental artwork, projecting the growth of a virtual forest on the most emblematic monuments around the globe. After a successful launch of the work on the Eiffel Tower during the COP21 conference in Paris, 1 Heart 1 Tree will being an international tour.
At the crossroads of virtual and real, «1 Heart 1 Tree» is a global citizen work of art. The project gives people the opportunity to plant a unique virtual tree via a smartphone application that will grow on a world monument in sync with their heartbeat. Through cutting-edge technology and video-mapping techniques, each personalized tree is planted/projected on a monument with the person’s name or positive message.
Each tree will have tangible impact: for every virtual tree, a real tree will be planted in one of our reforestation programs around the world.
1 Heart 1 Tree engages the public in a concrete social and environmental impact initiative.
Following the success of 1 Heart 1 Tree on the Eiffel Tower for the
opening of the COP21 in Paris, 1 Heart 1 Tree will begin a global tour.
The project will transform some of the world’s most famous monuments into virtual forests while continuing the association’s work with real reforestation programs around the globe. A new regional reforestation action will be added for each country 1 Heart 1 Tree visits along the way.
The artwork will be associated with a major international event including Film Festivals, Fashion Week, Cultural events, the Olympics, etc.
Music by Philip Sheppard