In 2015, social media posts caused a firestorm of controversy by exposing several cases of police brutality and bringing issues of race, equality, and police conduct to the forefront. Without these viral videos, there likely would have been only one accepted version of what truly happened. Social information diffusion is powerful; it can hold those who abuse power accountable, bring attention to the grievances of minority groups, and highlight the best of humanity. Dr. Jeff Hemsley, Assistant Professor in the School of Information Studies at Syracuse University, studies viral information flows in online social media, to help people understand how to maximize attention in our new media landscape. By analyzing Twitter and other social media platforms, Dr. Hemsley hopes to understand how online posts go viral and make this knowledge accessible to the general public. In this way, we can work towards leveling the information field, and give voices to those who would otherwise not have one.