For this exciting project we collaborated with Sky’s branding agency VentureThree, creating original, compelling visual DNA for new product Sky Q.
We were asked to make the Sky Q brand promise of ‘Fluid Viewing’ a visual experience. Following many conversations about the connectivity of devices offered and how we could portray that through 3D liquid, we created a crafted image series of liquid in motion to visually tell this story of innovation and connectivity.
At the most complex parts of the project the Trizz team was 19 strong, and the visual exploration was extensively honed using our web-based presentation tool to involve agency partners in our artistic process. We also set up a tool that was sent to 11 agencies on the Sky account so they could use our results to interpret this new product, and tie our work into their own campaigns.
Creative Director: Paul Townsin / James Withers
Music: Purity Ring, (c) Fineshrine
Design & Direction
Head of Production
Moods Art direction
3D Styles/lighting/ Animation
3D Previs /animation
3D Real Flow
Octavio de Lellis
Smoke / Flame Compositor
Albert Garcia Gil