PRISMAdirect, the new print management solution by Canon, streamlines the workflow of your print department. To promote this new platform, Motoko produced this 2-minute explainer video for OCE-Canon.
The 2d animated video tells the parallel stories of Jim, manager at a print department and Kate, owner of a print shop. We see how both Jim and Kate have to adapt to changing developments in the print industry and how PRISMAdirect helps to improve their workflow and profits.
PRISMAdirect: more jobs, more control, direct results.
Type: Corporate film
Concept, design & production: Motoko
Script: Mo Kruisman
Illustrations: Leendert van der Plas
Music & sound design: Senne van Marissing
Project link: motoko.tv/en/production/animation/canon-prismadirect/