We take Design seriously and it's a profession not a lot of people are willing to take up, especially here in Singapore.

The lack of understanding about Design got the layman confused with Art in turn people perceived designers as someone who only make things look pretty.

I managed to get a hold of these professional Designers from different Design Fields in Singapore sat down with them and discussed the role of Design in business, education, housing, and how it impacts our daily lives which a lot of people tend to overlook.

See Design through their eyes, and hopefully understand better what Design is all about.


Credit List:

In Order of appearance:
John Tan/Principal Orita Sinclair
Eric Lee/Momorobo/ReFruit
Jussi Edulnd/ Creative Director, Supershapes Singapore
Danial Hanip/Hanip Automobiles/Kultured)
Zulkarnain/Design Director, Design Bridge Asia
Ee Shaun/Artist
ANTZ/Urban Artist
Evelyn Lau/General Manager, SCAPE
Chong Li-Chuan/Programme Chair, Diploma in Design for Interactivity
Jackson Tan/Phunk Studio
Paul & Jeremy/Plussixfive
Gustavo & Wendy/Outofstock
Mark Wee/Director, UNION
Shermeen Tan/Designer
KC Yong/User Experience Designer, DELL

Music By:
Kevin MacLeod (
Enter the Party
Light Awash
New Direction
Walking Along
Future Cha Cha
Savannah Sketch

FIVTH Production
Sound Ambient

N. Ziqq
Like A Book

David Cheng

Special Thanks:
Azizah Latiff
Chong Li Chuan
Darren Loh
David Cheng
Elliot Sng
Eric Lee
Erika Shimada
Jessica Ang
Juffrie Friday
Lee pei Shan
Mohammad Fauzi
Muhammad Fadhli
Mya Kay Thwe
Ng Ling Ling
Nicola Ng
Samuel Teo Pek Chai


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