For Nike Flash Pack, the project brief was simple: to vividly hype up the two key product benefits of coloured reflectivity and water repellency. It's always exciting for us to work on projects with Nike. They are a team of talented designers with amazing sensibilities, and they're always interested in pushing the envelope visually. It was awesome to simulate the Aurora Borealis and daydream about it... which, of course, re-invigorated our desire to see it one day for real.
For those interested, there is a collection of process and behind the scenes work on our site here:
tendril.ca/#!/Project/nike-flashpack
Client:
Nike
CD:
Tad Greenough
EP:
Noah Stanik
Development Producer:
Sarah Barkley Porter
Production Co:
Blacklist
EP:
Andrew Linsk
Producer:
Patrick Gantert
Director:
Tendril
Creative Directors:
Chris Bahry, Alexandre Torres
EP:
Kate Bate
Producer:
Mary Anne Ledesma, Chris Currie
Design:
Vini Nascimento, Chris Bahry, Alexandre Torres
Additional Design:
Joey Camacho
Editor:
Steve Manz
Shoe Model / Texture:
Marek Denko
TD:
Ben Pilgrim
Aurora Particle FX:
Peter Sanitra
Solar Particle FX:
Valdemaras Dzengo
Fluid Simulation:
Daniel Hennies, Diego Masciolini
3D Animation:
Marcin Porebski, Will Sharkey
2D Animation:
Marisa Fernandez
Lighting & Render:
Brad Husband, Alasgar Hasanov, Peter Sanitra
Compositing:
Chris Bahry, Brad Husband, Peter Sanitra, Alasgar Hasinov
Music Co:
Cypheraudio
Composer(s):
John Black of CypherAudio
