I directed this "trailer" for Hus Forbi, as a part of a campaign to make the homeless visible.
On January 12th, 2016 Jacob Kangholz was found dead on one of the main streets in Denmark. Hundreds of people passed by without noticing. Jacob was homeless. And invisible.
Homeless organisation 'Hus Forbi' is a monthly Danish newspaper about homelessness. It is sold on the streets of Denmark by homeless people, to help them earn money.
In light of Jacob's discovery and in an effort to create awareness of the heart-breaking fact that people ignore the homeless, Hus Forbi partnered with Danish advertising agency Hjaltelin Stahl, The Works and Director Toke Blicher Møller to create a fake movie trailer that aired at cinemas in the hope that people would stand up and take notice.
Directed by: Toke Blicher Møller
DoP: Snorre Ruhe
Producer: Thomas Gram
1st AC: Andreas Krohn
Cam. Assistent: Anders Knudsen
Gaffer: Thomas Bekker
Lighting technician: Tue Bengtsson
Lighting technician: Alex Suhr
Lighting technician: Piet Hasselby Nielsen
Stylist: Camilla Agerskov
Runner: Viktor Jensen
The Invisible Man: Morten Holst
Editor: Toke Blicher Møller
Colorist: Jonathan Lieb & Snorre Ruhe
Sound: Philip Nicolai Flindt
Voice-over: Henrik Stendorff
VFX and Compositing: Toke Blicher Møller
Production Company: The Wœrks
Agency: Hjaltelin Stahl
Creatives: Claus Collstrup, Daniel Simon, Emil Nørlund
Account Manager: Jeanne Schultz
Thank you: Red Rental & Filmgear