You know what happens when you ASSume!?!?!
Director of Brand Strategy: Ryan Sheetz
Brand Manager: Tammy Dunkley
Spot: "Dangerous Assumptions"
Agency: Tattoo Projects
Creative Director: Rudy Banny
Creative Director: Buffy McCoy Kelly
Senior Art Director: Justin Rentzel
ACD / Copywriter: Chad Brophy
Account Executive: Katie Czyzewicz
Director of Production: William Boyer
Production Company - Gifted Youth
Directors - Fatal Farm
Managing Director - Dal Wolf
EP of Production - Anthony Ficalora
Producer - Alistair Walford
DP - Charles Papert
SFX Makeup - Jenn Rose
Edit - Fatal Farm
VFX - Fatal Farm
Post Producer - Ryan Ennis
Color - Optimus LA
Sound Mix - Formosa Group
Open a husband and wife driving past a Sheetz.
WIFE: “I’m starving, let’s stop at Sheetz.”
HUSBAND: “Nah, can’t get good food at a gas station.”
POOF: SUDDENLY THEY ARE BOTH TURNED INTO DONKEYS STILL DRIVING.
WIFE: “You couldn’t just agree. You had to assume, you know what that does to you and me.”
ANNR: Don’t assume you can’t get fresh made-to-order food at a gas station.
Sheetz! Feel The Love.
About Sheetz, Inc.
Established in 1952 in Altoona, Pa., Sheetz has more than $6.9 billion in revenue and more than 16,000 employees. The company operates in Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides a menu of Made-To-Order (M-T-O) sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Learn more at sheetz.com.
About Tattoo Projects
Tattoo Projects, founded in 2006, is a creative marketing agency based in Charlotte, N.C. Tattoo has been named one of Advertising Age’s Small Ad Agencies of the Year, and twice named amongst the 50 Fastest-Growing Privately-Held Companies in Charlotte. Tattoo’s clients include Sheetz Convenience Stores, UNC Charlotte, Jeff Gordon Children’s Foundation, Ronald McDonald House of Charlotte, Outlaw Screws, Johnson C. Smith University, and LandDesign. Tattoo is known for creating work that leaves indelible impressions, hence the name. For more information, visit tattooprojects.com.