Brand expert Denise Lee Yohn reads a brief excerpt from Chapter 7 of her new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. Learn how Sweetgreen, a small salad-based restaurant chain, makes a positive social change in the core of its business so like other great brands, it Never Has to "Give Back."
Learn more: deniseleeyohn.com/extraordinary-experiences
Buy the book: amazon.com/dp/B016NO07E0
