Producer: Lauren Becker
Creative Director: James Greenfield
Agency / Production Company: DesignStudio
To fully understand the Airbnb community and brand, we conducted an in-depth immersion process that involved four agency members visiting 13 cities, across four continents. They stayed with 18 hosts and recording every aspect of their stay. We also interviewed more than 120 employees and placed half of our project team at Airbnb’s San Francisco HQ for 3 months.