Markus Kison http://www.markuskison.de, André Knörig http://www.andreknoerig.de
Client: PCH INNOVATIONS / VOLKSWAGEN
For the 2015 IAA motor show, we were invited to create an artistic interpretation of VW's current visual key element, using our 3D holographic projection technology. To handle the extreme bright lighting situation at the fair, we had to work directly with SCHOTT glass to develop a completely anti reflective glass setup, which also needed to be hardened and made from miter joints. Additionally we created an ambient light niche, which in real time reacts to the lighting situation in the hologram to intensify spacial perception.
VW boost by sehsucht