The concept for the opening title sequence design was to show the arrival of the Olympic torch to a variety of idyllic Chinese environments. In the same way that the official logo of the Beijing Olympics was inspired by the rich tradition of calligraphy and paper craft in China, so too is the visual treatment of the title design. There was a concerted effort to make the piece quite cinematic with a limited colour palette of rich reds and ambers.
Each scene was thoroughly researched for visual accuracy and the live action green screen footage was filmed using members of the Chinese community living in Ireland.
Art Direction & Flint Compositing//
Alan Eddie & Stephen McNally
Software: After Effects, SoftImage, Flint
Mark Henry of Number 4.
Graeme Wells of Fyling Fish Productions
RTÉ Television, Ireland
2008 © RTÉ Graphic Design Department