2016 Ad Campaign for ART SOUTERRAIN - The Flower - A concept by We are Rap.
ART SOUTERRAIN, a non-profit organization founded in 2009, showcases each year international contemporary art institutions, artists, and the architectural and cultural heritage of downtown Montreal’s underground city. As a unique contemporary art festival in North America, Art Souterrain aims to make art accessible to a wider audience by taking it out of its traditional exhibition spaces. In 2016, the festival aims to pursue its objective of always offering more to our artists, our platforms and our public.
To make the latest artistic practises in visual art more accessible to an inexperienced public:
ART SOUTERRAIN BRINGS THE ARTWORKS OUT OF THE ARTISTIC INSTITUTIONS, AND INTEGRATES THEM TO THE CITIZEN’S DAILY LIFE.