This story was a TON of work - and so worth in.
Not just because we won an Emmy for the story - but because we were able to help a family terribly in need.
Zoraida Sambolin wanted to help a family for Christmas. I reached out on our very popular NBC 5 Today Morning Facebook page -- and asked for help. Our Facebook friends came out in force - offering donations and they're own blood, sweat and yes, tears.
You need to watch this story... it's a good one.
Winner of an Emmy for Outstanding Achievement for Interactivity (social media)