You can't get your product or service to market without the help of various suppliers and outsourced services of your own. You contract for services, utilities, parts, accounting support, legal advice, cloud based services for information technology. Who are your suppliers? What changes are your suppliers implementing that will impact you? Do you even know what they are? Do you want a single source for a variety of services, or do you want to be your own general purchasing agent? What criteria will you use for selecting the suppliers that you use? These can be like the force of gravity, holding you down.