Art&Graft have designed and developed the branding, OSP and idents for UKTV’s rebrand of Watch to premium, flagship entertainment channel ‘W’.
With bold ambitions to challenge the comfort zone of women's TV and offer viewers smart escapism and rewarding journeys, the branding needed to mirror this brave strategy, whilst also working with a broad range of content.
Concept, Design & Direction by Art&Graft
Read more: artandgraft.com/portfolio/w-channel-rebrand
