June 2015. Bellefaire takes the public off guard once again to raise awareness for homeless youth. In partnership with Doner Advertising, we created a pop-up shop called 2nd Look at upscale Legacy Village to draw attention to the heartbreaking issues homeless teens face and how we serve this vulnerable population. Open for just 72 hours, 2nd Look is run by program staff who introduce unsuspecting shoppers to “live” mannequins portraying homeless teens. Customers’ interactions with the shop’s intense and somewhat haunting displays are captured on hidden cameras.
