I AM … is providing an opportunity to talk about diversity in a new and meaningful way. The photo shoot is a platform for participants to choose their identity instead of the labels that often society gives and it creates a personal powerful message of self-defined diversity. I AM … encourages conversations around what diversity really means, who defines it and what we can do to broaden the acceptance among family, friends and in the community.
I AM … includes participants having their photo taken on the I AM … set. Participants choose their I AM … statement and can choose to have their picture alone or come together in groups. I AM … can include a behind-the-scenes video of the campaign. The I AM … image is provided to the participants with their message and is built for social media.
Photographer: Tony Peniche