To celebrate the holiday season, Thinkingbox partnered with Right To Play Canada to invite Canadians to brighten the holidays and give the gift of play to millions of children around the world facing daily hardships. Creating an animated storybook to drive donations, users were invited to journey back to their childhood to remember the joy of play - and to share that joy with a child in need. The interactive storybook was brought to life using custom illustrations created in-house and a scrolling parallax effect. Thematic music and voice-over both added a whimsical touch to the festive experience. And with every donation, users were able to add a light to a virtual evergreen tree, a symbol of a childhood brightened through the gift play.