360-degree video has been used increasingly more and more by news organisations since June 2014, when Google Cardboard made it possible for everyone to dip their toes into the fast-developing world of virtual reality.
Vice News's Millions March NYC, New York Times's Vigila in Paris and Gabo Arora and Chris Milk's Waves of Grace are just a few of the news stories that were successfully told last year using 360-video.
After undertaking research to find out what audiences really want from immersive news, Sarah Jones, founder of 360 Immersive Labs at Coventry University, noted that although there were pros and cons of telling stories in this way, it may be a useful way to engage a younger audience in current affairs.
"You can see it targeting the younger generation who are looking for their news on social media, predominately on Facebook," she said.
Jones is constantly experimenting with 360 video, testing out the latest technology available to produce it, and what stories work best with the medium.
"If you're filming these things properly, it takes a lot of time and man-power – it's not as simple as I first thought when I started entering into the 360 world," she said.
"I thought you just hit record, stitch it together and it's done – it's a lot more complicated than that!"
She notes that journalists looking to give viewers the opportunity to have a "look around" using 360 video on social media can use cheaper cameras such as Ricoh Theta S to film footage, whereas those wanting to tell a story through it will need to have more kit, such as a GoPro rig with at least 6 cameras.
Jones advises that those looking to get started in the industry should watch all the 360-degree video that they can to try and establish how stories are told and what they think works best, and then go out themselves and start shooting their own footage.