Watch other videos in the series and read more about our work at veracitycolab.com/work/intuit-2016-social-campaign/
As long-time fans of Intuit, we were thrilled when they asked us to create short (I mean, really short) videos for their TurboTax social campaign. After working with them over the last few years on product videos, we knew this was going to be a little different. Not only was it important to keep their brand messaging intact, but these videos could only be be fifteen seconds (instead of the typical :60 – :90 product videos), and they needed to quickly connect some fun and familiar emotions to the TurboTax brand.
After some long hours (and hilarious conversations) we developed sixteen, fifteen second spots that not only are exceeding the business goals of the campaign, but bring a smile to our faces every time we watch them.