AN EVENT THAT BECAME A BRAND.
TEAM Unlimited LLC is the Hawaii-based television, events, and marketing company that brought off-road triathlon and trail running to the world under the brand name XTERRA.
From a one-off race held on the most remote island chain in the world, XTERRA evolved into an endurance sports lifestyle with worldwide appeal. Over the past 20 years XTERRA has transcended its status as ‘just a race’ to become a bona-fide way of life. This is XTERRA, by the numbers.