Nube9 is the brainchild of Ruth True, a basketball mom and Seattle native committed to the arts. Frustrated by the piles of plastic water bottles left in the waste bins of youth basketball tournaments, Ruth made it her mission in 2014 to build an apparel company that could ignite a conversation about being mindful of what we consume and discard. The Nube9 uniform, made from U.S.-sourced, post-consumer, recycled plastic water bottles, was born.
Now Nube9 has teamed up with Seattle artist Chris Jordan for a brand new street line entitled, RUNNIN9 THE NUMBERS. This line is inspired by Jordan’s ongoing series “Running the Numbers”, which uses imagery to represent statistics of sobering and critical events happening to our environment on a global scale. Jordan’s images present these statistics in a way that makes them personally compelling, hopefully turning them into fuel for courageous individual and collective action.
In September 2015, Make Good Collective had the opportunity to capture the story of Nube9 and their collaboration with Chris Jordan for the launch of Runnin9 The Numbers.
Want to know more about NUBE9? visit nube9.com
Directed and Produced by Make Good Collective
Music by Sol (solsays.com)
Additional footage: Mather McKallor
Motion Design: Brady Anderson