Typesetting body text for the web is an enormous challenge. It's a complicated, expensive process, and it contradicts tenets of typography that are widely considered fundamental to good design. But doing it well fortifies your brand, lends authenticity to what you say, and clarifies your messages. And body text can act as an anchor, making other design decisions easier. In this talk, Tim Brown welcomes you to hone productive typesetting practices — with many specific tips, as well as a solid overview of the scope, dependencies, and effects of our typographic decisions.