abstract:groove designed and directed this 30" commercial for the launch of a new debit card by UBI Banca. The advertisement is based on hand-drawn text animation sinchronized with a skratched and mashed-up track by Franky B.

Credit List

title: Enjoy
client: UBI Banca
agency: DLV BBDO Milan

agency creative director: Stefania Siani, Federico Pepe
agency vice-creative director: Pier Giuseppe Gonni
agency copywriter supervisor: Giovanni Salvaggio
agency copywriter: Pasquale Frezza
agency producer: Ivan Merlo

design & direction: abstract:groove
director / art director: Luigi Pane
executive producer: Giada Risso
producer: Mauro Mastronicola
lettering: Luca Siano, Valentina Vicini
motion design: Luca Siano, Valentina Vicini
editing: Diego La Rosa
music / sound design: Franky B

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