While I was the head of communications and the spokesperson for Hennepin County Sheriff's Office - I had the responsibility of answering to all media requests.
Most times -- the sheriff's office made news when there was crime to report. I wanted to tell the story of all the work the deputies did for the people of Hennepin County, Minnesota.
Here is one of the stories I pitched to the local media - and helped develop. This aired on KSTP in Minneapolis. KSTP is the local ABC affiliate.
The story highlights the Crisis Intervention Training the Hennepin County Sheriff's Office provided for the sheriff's deputies to better serve the increasing numbers of mentally ill people inside the jail.