'Asymmetry is Dynamic' is a short film focusing on the relationship between the shop window, theater and avant-garde artists through which I question contemporary meaning and use of modernist visual language in the commercial realm. Frederick Kiesler’s book 'Contemporary Art Applied to the Store and Its Display' (1930), silk shawls and shop window decor are the ingredients for a personal reflection on the relationship between modernism and commerce.
The ﬁlm explores the way in which the ideals that motivated avant-garde artists become detached from their aesthetic form in their present use in window display arrangements. My research into these themes is presented as a voice-over that accompanies the creation of a miniature display. The scene is shot up-close, enlarging the textures of the materials and the movements of the hands.