STRØM, the Copenhagen based digital agency designed and developed an elegant and site specific app for the Copenhagen Fashion Trade Show, Revolver, which kicked off on february 3rd 2016, in the city’s old meatpacking district.
The app is effectively an interactive indoors map of the entire trade show. With a single tap the user is guided from their position to the desired stand at the trade show, in real time and with a precision of under 2 metres, thanks to a strategic setup of over 400 iBeacons.
At the same time the app allows for continous communication from Revolver to its visitors through push messages.
“Our main insights lies within the cross section of the physical and digital world. We combine cutting edge technology with know-how and creative solutions to create a better and more valuable experience for both sender and recipient” says Carl Emil Bregnhoi, the 23 year old Client Services Director at STRØM.
Filmed and edited by Meeto Worre Kristensen