A provocative and entertaining documentary that exposes the tobacco industry's use of public relations to confuse the public about the negative health effects of cigarette smoke. Reveled through secret internal documents, video tapes, and expert testimony, Smokescreen gives an enlightening look into the power of public relations, and an industry's attempt to conceal damaging but factual science about their product.
It was the early 1950’s, and scientific evidence began to mount linking cigarette smoking and disease. The tobacco industry needed a strategy to convince a public increasingly concerned about their product….or at least create a controversy. This was the beginning of a disinformation campaign steadfast in its goal to maintain profits over public health, and is given the dubious honor of being the greatest public relations fraud in medical history.