With budgets slashed in the economic recession, advertisers experimented with new ways to get more value in the same amount of ad time. Thus, the multiproduct commercial was born. Despite enthusiasm for this bold new experiment in synergistic adver-conglomeration, the format proved disastrous. Viewers described it as “impossible to follow,” and experienced side effects including dizziness, nausea, and occasional madness. The multiproduct commercial was never aired.


Spencer Hughes as Victor
Charles Wood as Pat
Julia Maggiola as Allyson
Bill Bodkin as Pizza Delivery Man


Victor Reyes – Director/Writer
Rebecca Heineman – Producer
Bill Bodkin – Assistant Director
Andrew Hymas – Director of Photography
Bliss Holloway – Gaffer
Patrick Brady – Sound/Editor/Motion Graphics
Patrick MacDonald – Production Assistant

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