The project was created through Adobe Youth Voices for the Department of Education. The DOE is going to 9 major cities to do a National Youth Listening Tour and is using this video to open up the tour when it comes to SF/OAK. The song is about what can families, schools, and communities do to help the youths be more successful in school. 2020 Vision was created to support President Obama's initiative of having the most college graduates by the year 2020. The project was a collaboration between SF AYV sites, Oakland Peapod AYV, and Redwood City Peapod AYV.
