This is a film by local dads for local dads about breastfeeding, commissioned by Tameside MBC and Tameside and Glossop PCT. The only experts featured are the dads themselves who share their knowledge and experience around breastfeeding to produce powerful peer to peer learning. The aim of the film is to increase breasfeeding initiation and duration rates by encouraging dads to support breastfeeding.
Local dad Simon says in the film
"It was strange really I've always thought of it, preconceived opinion, God that's dirty and its horrible and its rude, people breastfeeding in public - but when its your own child and you understand, well they've got to eat."
"Watching the film will help men become more at ease and less embarrassed about breastfeeding. It's is a local film about local families. You can find out that their is support available on a local level such as the St Peter's Children's Centre Men's Drop In."
Christ Thean, of Tameside's Community Development Team said
"We needed a producer and director who, apart from excellent fim-making ability, had empathy with local people, and particular skills and understanding of the topic we were addressing. We could have commissioned someone more local but we are delighted that we chose Gaby. The work was commissioned by a partnership of the Local Authority, Children's Centre and local NHS for a project to increase men's understanding and support of their partners to breastfeedtheir babies."
Fiona Munro-Muotune, Infant Feeding Coordinator at
Tameside and Glossop PCT said
'Working with Gaby was an absolute pleasure. Her professionalism and knowledge of the issues around breastfeeding ensured that she was able to capture with humour and seriousness the messages we were trying to covey in a social marketing campaign. I can't recommend her highly enough'.
Produced and Directed by Gaby Jeffs
Shot by Jonny at Shooters
Post production by Alan Dunlop
For more information contact Gaby Jeffs, firstname.lastname@example.org
07980 555 952