Are you fast enough for this billboard?
When it comes to running, Reebok is rarely top of mind. So to launch the ZPump 2.0, we needed to connect with runners directly.
Create an interactive experience that engages with the consumer and triggers media attention.
We set up an outdoor billboard in central Stockholm, measuring pedestrians’ pace with a built-in speed cam. Anyone who ran past it faster than 17 km/h, unlocked a pair of ZPump 2.0 shoes.